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5. Metaphor as an ecological means of popularizing scientific knowledge (OPEN ACCESS)

Metaphor as an ecological means of popularizing scientific knowledge (OPEN ACCESS)

Pinchukova A.E.

Pinchukova Anna Evgen’evna – visiting lecturer at School of Foreign Languages, National Research University Higher School of Economics, Russia, Moscow, apinchukova@hse.ru

Abstract

The paper studies a modern tendency towards science popularization with the help of an ecological linguacognitive strategy – conceptual metaphor. Metaphors from the field of astrophysics are analyzed, and general principles of ecological science conceptualization are revealed. The study concludes that conventional metaphor groups – anthropomorphic, artefact, and landscape – possess the highest discursive potential due to versatility of their salient features and better comprehension by a broad audience.

Keywords

metaphor; metaphor studies; conceptual metaphor theory; science popularization; popular science discourse.

For citing: Pinchukova A.E. (2024). Metaphor as an ecological means of popularizing scientific knowledge. Human being: Image and essence. Humanitarian aspects. Moscow: INION RAN. Vol. 2(58). Р. 157-175. DOI: 10.31249/chel/2024.02.09

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