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5. Multiple screen text: interpretation as a game (case study of the film “What Men Talk About: Simple Pleasures”) (OPEN ACCESS)

Multiple screen text: interpretation as a game (case study of the film “What Men Talk About: Simple Pleasures”) (OPEN ACCESS)

Evgrafova Y.A.

Evgrafova Yulia Alexandrovna – Doctor of Philological Sciences, associate professor, full professor at the Department of Advertising, public relations and linguistics, National Research University “Moscow Power Engineering Instituteˮ, Russia, Moscow, yu.evgrafova@mail.ru

Abstract

The object of this study is a heterogeneous screen text, the subject is the peculiarities of its structural organization and interpretation. The aim of this paper is to analyze the peculiarities of interpretation of the limiting (heterogeneous) form of screen text. The conclusion is that heterogeneous and diverse structures of the screen text make it multiple in the manifestation of its meanings, and its interpretation becomes a game based on deconstruction.

Keywords

linguage semiotics; interpretation; semiotics; heterogeneous text; screen text; polycode; polymodal.

For citing: Evgrafova Y.A. (2024). Multiple screen text: interpretation as a game (case study of the film “What Men Talk About: Simple Pleasures”). Human being: Image and essence. Humanitarian aspects. Moscow: INION RAN. Vol. 2(58). Р. 94-105. DOI: 10.31249/chel/2024.02.05

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