1. Home
2. Archive
3. 2015
4. №1(26), 2015
5. An «image-process» opposition as a methodological background for perceptual activity research (OPEN ACCESS)

An «image-process» opposition as a methodological background for perceptual activity research (OPEN ACCESS)

I.V. Zhuravlev, Yu.V. Zhuravleva

Abstract

In this article we consider methodological backgrounds of perceptual activity theory formed in Russian school of psychology. Also we discuss means to analyze mechanisms and strategies of persuasive communication implicated in this theory.

Keywords

perception; perceptual activity; methodology; image and process; persuasive communication

For citing:

Order this article