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5. Method of associative experiment applied to emerging practices (research on Internet of Behavior concept) (OPEN ACCESS)

Method of associative experiment applied to emerging practices (research on Internet of Behavior concept) (OPEN ACCESS)

Komalova L.R., Zueva V.V.

1) Institute of Scientific Information for Social Sciences of the Russian Academy of Sciences, genuinepr@yandex.ru 2) Moscow State Linguistic University, Russia, Moscow

Abstract

The paper describes the results of the research, including testing, questioning, free and directed types of associative experiment. We attempt to describe the content of the concept of “Internet of Behavior” in comparison with the concepts of “Internet of things” and “Internet of Bodies”. As a result of the analysis of 707 verbal associations, it was found that Internet of Behavior in the minds of the subjects is not formed as a conceptual unit; the semantics of this phenomenon is mixed with the semantics of Internet behavior.

Keywords

Internet of Behavior; Internet of Things; Internet of Bodies; conceptualization; semantic analysis; lexico-semantic fields; associative experiment; verbal association

For citing: Komalova L.R., Zueva V.V. (2023). Method of associative experiment applied to emerging practices (research on Internet of Behavior concept). Human being: Image and essence. Humanitarian aspects. Moscow: INION RAN. Vol. 4(56), pp. 118-143. DOI: 10.31249/chel/2023.03.07

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